► CAR’s 2025 Tokyo show preview
► Japan Mobility Show’s A-Z of reveals
► What’s launching this year?
The Japan Mobility Show is underway, and it’s already a big one. While usually smaller than the likes of Munich, this year’s Tokyo-based show should feature lots of new and significant metal from all of Asia’s major players – and it should also feature the usual bled of novelties and innovations too. The car industry is more than just China and Europe, and the Japanese brands have come out in full force at the Tokyo Big Sight.
On this page we’ll round up the key cars and technologies shown in Japan. Spoiler alert: no, that mystery Toyota/Lexus supercar won’t be revealed – but we do know it’s neither a Toyota nor a Lexus, anyway. Well explain later.
When is the Japan Mobility Show?
The Japan Mobility Show is taking place from 30th October to 9th November, though you can expect the key cars and news to occur at the very beginning of the show during the press days. That’s when the big brands will roll out their new concepts and press releases.
Which brands are taking part?
As you’d expect, it’s the home show for the Japanese brands, but expect more brands from the region to be there with a big presence. However, Mercedes, BMW and Mini will be there too – the latter albeit only there with a small Paul Smith setup.
If you’re interested in bikes, it’s also going to feature new products from the Japanese manufacturers as well as BMW.
Anything else?
There’ll also be a car culture aspect to the show this year, which mean we should see some rather appealing older bits and pieces. For example, Honda will contribute by firing up an engine at the back of a Williams FW11 – the car that won the F1 1986 Constructors’ championship.
A-Z preview
BYD
Electric Kei car
Chinese giant BYD has teased a new, electric Kei car it helps will crack the Japanese market. Small, compact and with the same sort of footprint you’d expect of a Japanese Light EV, the BYD will harness the brand’s Blade battery technology. You can read more about it here.
HONDA
0 saloon and SUV
Honda will once again show prototypes of its super smart, dramatically-designed EVs. Production is expected in 2026, so we should have an even better idea of what they’ll look like. You can read all about them from our coverage of the 2025 CES show.
Super-N Kei car
Honda has shown a production prototype of a compact EV called the Super-N. It’s based on the brands N platform and aims to focus on the driving experience as well as city mobility. The most interesting news? It’s 100% coming to the UK next year, with other European markets tbc. The Japanese brand previously showed a Super EV concept at the 2025 Goodwood Festival of Speed, but this is the real thing, and it’s happening.
LEXUS
Lexus LS concept
The arrival of the new Century brand has given Lexus a new, more creative remit, and first up is this: a completely new take on the LS badge. This six-wheeled LS concept car replaces Luxury Sedan for Living Space, and is designed to be an entirely new take on the premium sector. Aside from the three axles it’s full of new ideas inside and outside – and spearheads the new Lexus strategy.
Lexus LS Coupe concept
Alongside a tweaked version of the already seen Sports Concept (which gets new aero, an interior and a detachable drone) Lexus also revealed a new sportier LS Coupe for those who want more performance and fewer wheels. It’s called a groundbreaking Coupe, but that’s probably because it’s actually an SUV, if we’re honest.
MAZDA
Vision X-Coupé
This is a sporty concept car intended to serve as a preview of future design and drive technologies. The concept shown here uses a turbocharged two-rotor rotary engine, an electric motor and a battery unit. Specs are impressive: the powertrain develops a total of 502bhp and claims almost 500 miles of range. The fuel is trick too: Mazda has opted for a synthetic fuel made from microalgae, which, according to the engineers, is around 90 per cent climate neutral.
Vision X-Compact
A thinly-veiled look at the next Mazda 2 supermini, we suspect. The press bumph is full of all the buzzwords expected of a concept car in 2025 – AI, holistic, digital etc. – but what it all boils down to is a sweetly-designed small car.
MITSUBISHI
Elevance concept
An SUV concept car from a brand that doesn’t really have much of a footprint in Europe these days. The Elevance is described as an plug-in hybrid crossover with a quad-motor four-wheel drive system, and has been engineered to be ready to accept synthetic fuel.
SUBARU
Electric STI concept
Subaru has revealed an STI concept that brings its performance marque kicking and screaming to the electric age. Details are thin on the ground – as you’d expect – but it’s both sleek and aerodynamic, and very blue.
ICE STI concept
This is a lot closer to what we expect from Subaru, and it previews an upcoming ICE-powered car from the brand. It’s five-door hatch concept that ticks all the traditional WRX STI boxes. With that in mind, we get a forced-induction boxer engine as well as all-wheel-drive. Oh, and lots of aero.
Trailseeker concept
We’ll also get to see the Trailseeker, the second Subaru BEV that’s launching in 2026 after the Uncharted, which we’ve already driven. That’s what it’s called in Japan at least; in the UK and Europe, it’ll be called E-Outback.
SUZUKI
Vision e-Sky
Not to be outdone by Honda, Suzuki’s unveiled a cutesy electric Kei car that will almost certainly never make it to Europe. The Vision e-Sky is a boxy microcar that the brand intends to manufacture in 2026. Claimed range is around 168 miles.
Fronz FFV concept
Ignore the weird name – this is effectively a crossover that experiments with a new kind of fuel. This concept has been designed for Suzuki ‘to propose environmental technologies that utilise ethanol fuel.’
TOYOTA
Century brand
Toyota is splitting its sub-brands into all-new, fully-developed entities – and Century sist at the top of the new hierarchy. Toyota’s most luxurious brand can be represented by the new SUV concept shown above. Century wants to be the Japanese Rolls-Royce or Bentley, with customisation and quality at the forefront of its new mission. There’s no news on a UK release, though.
Corolla
The new Corolla Concept is exactly what you’d expect it to be: ‘a future vision for Corolla.’ The new design was teased ahead of the show, and it’s now landed with a rakish look that marks a huge departure from the norm expected by something labelled as a Corolla.
IMV Origin Concept (above)
Designed to be a new mobility solution for rural communities and those in the third world, the IMV Origin electric vehicle demands and requires customisation from the customer. Existing somewhere between a moon buggy and a Tamiya car, it’s designed to fit in and adapt to vastly varied demands.
Robust but modular, Toyota says the IMV Origin concept would be shipped just 70% complete, with a low-level assembly process planned from the beginning. Not only will that help the local economy, it’ll also make it cheaper to transport.