This is the new Peugeot Polygon concept, revealing what CEO Alan Favey calls ‘a new chapter in the Peugeot story.’ The concept hints at the next evolution in Peugeot’s design, and a likely trailer for the new Peugeot e-208, plus a new steering system coming in 2027.
The Polygon made its debut at 10:11am on Monday 10 November 2025, via Fortnite. Yep, while the kids should have been at school and well into second lesson, Peugeot launched the Polygon into a digital world targeting a decidedly younger demographic. The concept appears in Fortnite on Peugeot’s ‘Polygon City Island’, which is shaped like the firm’s new futuristic rectangular steering wheel, the Peugeot Hypersquare.
A Hypersquare? But it’s a rectangle…
Much of today’s reveal was based around the Hypersquare, with Peugeot confirming that a new steer-by-wire system will reach production models in 2027. We first caught a glimpse of this back in 2023 on the Inception Concept. Peugeot will be the first Stellantis brand to bring steer-by-wire technology to market.
The Hypersquare represents the new generation of the i-Cockpit. The concept does away with a mechanical steering column, and instead controls steering rotation via electric motors. The removal of the bulky steering column means a lower dashboard line, opening up the view of the road ahead, where a head-up display will replace the traditional instrument cluster.
Peugeot says that steering is variable according to speed, with exaggerated rotation at lower velocities. That means a parallel park should be done with no more than half a turn of the rectangle, which Peugeot claims delivers a sense of ‘hyper-agility’.
What about the rest of the design?
Overall, the design shows off what to expect from the next raft of Peugeots. Design Director Matthias Hossann, calls it ‘a car of many sides.’ Hence the name, Polygon.
The familiar Peugeot claw light signatures have been reimagined into three horizontal micro-LED claw stripes stretching across the front and rear, configurable for various graphics and colours, though unlikely to migrate to the production car.
The short, square proportions and the C-pillar hark back to the 205, tapping into retro style always being in. A sweeping glass windscreen runs the full length of the car, doubling up as a giant infotainment, while the Hypersquare motif appears on the wheels.
Inside, conventional seats have been replaced with 3D-printed racing seats, each made of three components: a shell, frame and moulded foam. All customisable and easy for customers to swap out.
Peugeot hasn’t announced a new 208 just yet, but this concept is certainly a flavour of what’s to come.