► Ford is latest firm to launch free EV package
► Applies to all its electric cars, but not vans
► Free home charger and servicing for five years
Ford has launched a package of measures to help make its electric cars cheaper and easier to use, including free charging and servicing.
Called Ford Power Promise, it applies across the firm’s full line-up of electric passenger cars, from the new Puma Gen-E to its Capri.
Similar schemes have also been launched by both Vauxhall and Peugeot in a bid to make it easier for customers to make the switch to electric. As part of Ford’s deal, customers of its new electric cars now get a free home charger with standard installation as well as complimentary servicing and roadside assistance for five years.
Those who can’t charge their cars at home, or who already have a charger installed, will get a £500 cash alternative.
Also applying to the Ford Explorer, Mustang Mach-E, E-Transit Courier and E-Tourneo Courier, customers will also get 10,000 free home charging credit for the equivalent of 10,000 miles and access to more than 33,000 public charging points via Ford’s ‘BlueOval’ charging service, which can be used to help locate and pay for public charging without the need for multiple apps.
Its cars will also come with an eight-year, 100,000-mile battery warranty, though this is commonplace across most EVs. Unlike firms such as Peugeot and Toyota, there’s no option to extend the standard three-year, 60,000-mile warranty by servicing the cars at a Ford main dealer.
Lisa Brankin, chair and managing director of Ford UK, said: “Switching into an electric vehicle for the first time can be a daunting prospect for some drivers, so Ford have decided to simplify and de-stress the entire ownership experience by launching a one-of-a-kind promise to new electric car buyers.
“This commitment from Ford aims to entice new buyers into the exciting world of electric vehicles and stimulate additional demand for our freshest-ever lineup of electric passenger cars.”
The announcement comes just days after Prime Minister Keir Starmer announced a relaxation of the ZEV mandate to stimulate the UK automotive industry in the wake of Donald Trump’s 25 per cent tariffs on imported cars made outside of the USA.
Brankin said that while Ford ‘welcomed the introduction of new flexibilities’ that it would need to wait for the full details to ‘assess their actual benefit’.
She added: “Ford has invested billions in product development, manufacturing and marketing to bring a full range of electric vehicles to customers. What the UK needs are real incentives to help consumers make the switch to electric mobility.”
Ford’s Power Promise applies to cars purchased before June 30, and registered by the end of December 2025.